New Market Study: "How Britain Shops for Food & Grocery 2012 | Verdict Consumer Report"
As shoppers budgets are increasingly restricted and spend declines in other sectors, food & grocery share is up. Market polarisation has seen shoppers trading up to indulge at Waitrose but also down to shop with Aldi, Lidl and Iceland. Price has an important role to play in loyalty dynamics as both inflationary pressures and retailer price comparison campaigns drive up awareness and sensitivity.
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