The Art of Positioning Dietary Supplements - New Market Report Now Available
Dietary supplements are a key area of growth in the consumer health market. Companies are reaping the financial rewards of consumer interest in preventative health through the launch of a wider array of novel and affordable supplements. Positioning dietary supplements requires negotiating a complex labyrinth of health claims, local preferences and regulatory activity. An effective message regarding health benefits, and the localisation of products will advance sales.
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