New Market Study Published: Nappies/Diapers/Pants in Latvia
Nappies/diapers/pants in Latvia has already reached a certain degree of maturity as the majority of the category's target consumers already use nappies/diapers/pants, even in Latvia's remote rural areas. As such, volume sales in the category are intrinsically related to the number of babies being born in Latvia. According to data of the Central Statistical Bureau of Latvia, the number of babies born in Latvia declined by 9% in 2009 and by 11% in 2010. The number of babies born in...
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