Recently Released Market Study: Vitamins and Dietary Supplements in Japan
Value sales of vitamins and dietary supplements rose by 1% in 2011. With rising health consciousness and an increasing number of middle aged and older consumers, both vitamins and dietary supplements saw positive growth in 2011. A proactive attitude has been observed among middle aged consumers towards anti-ageing and enthusiasm to enjoy life. In order to maintain their health and wellness, dietary supplements with anti-ageing claims, such as glucosamine, have sold well.
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