Market Report, "How Frequently Consumers Drink Various Alcoholic Beverages", Published
Drinkers can vary in their consumption habits quite dramatically when it comes to alcohol. Some product types are consumed regularly, while others are much more infrequent. Some are local favorites, while others barely register. By using this interactive model, you can see how frequently consumers choose to drink each major type of alcoholic beverage, and how this varies by region and demographic.