Dog and Cat Food Packaging in the United Kingdom - New Market Research Report
Pouches continue to go from strength to strength in wet cat food. Visiting supermarkets consumers are now confronted with many shelves of pouches, with metal cans relegated to shelves at the bottom. 100ml aluminium/plastic pouches holds the highest filled volume share in wet cat food (and by far the highest unit volume share), with the slightly smaller 85g also rapidly gaining share. The success and permanence of pouches can be seen in the proliferation of multipacks. Packs containing 12...
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