New Market Study Published: Asian Speciality Drinks in South Korea
In 2011 Asian speciality drinks saw growth of 2% in total volume terms. Asian still RTD tea and cereal/pulse-based drinks saw positive growth, with cereal/pulse-based drinks recording the strongest performance in 2011. A number of manufacturers offer cereal/pulse-based drinks in the format of a traditional rice-based South Korean drink, which resulted from the government's promotion to consume domestic rice in South Korea. A traditional drink, Sik-hye is made from steamed rice, and the...
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