Recently Released Market Study: Accolade Wines Ltd (World)
As the sold-off segment of Constellation Brands' European and Australian wine business, Accolade finds itself holding a plethora of brands in low-margin territories at a time when brand equity is difficult to achieve. However the company has its sights set on China, perhaps the biggest prize of all. In this report Euromonitor International assesses the outlook for the divested business of the former global wine industry leader.
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