Tea in India - New Market Report Now Available
Black standard tea is a traditional and highly popular drink in India and accounted for some 84% of tea retail volume sales in 2011. However, urban health conscious Indians are increasingly curious about testing new products. Green tea and speciality tea are growing at a faster rate than black standard tea. In addition, Hindustan Unilever is introducing new ranges of flavours under its Brooke Bond Taj Mahal brand in order to cater to these changing tastes. The company claims that...
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