Recently released market study: Jeans in France
In 2011, jeans performed better than overall clothing in France. Indeed, despite the fact that French consumers continued to reduce their overall spending in terms of apparel purchases, they still purchased jeans as it remained an indispensable fashion garment in their wardrobe. Moreover, the fashion trends of skinny jeans also contributed to boost overall sales of jeans in 2011, as it became increasingly popular in France.
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