LEGO Group in Toys and Games (World) - New Market Report Now Available
LEGO is the third largest toymaker in the world, behind Mattel and Hasbro. Building on innovation and old traditions in brick toys, LEGO was one of the most successful toy companies during 2010 and 2011, outperforming the sluggish toy market. The majority of company products remain in the construction toys category where its position is unmatched by any other toy company. However, LEGO has diversified its business model, launching LEGO Games, as well as releasing a number of video games.
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