Eye Care in Greece - New Market Research Report
The list of non-reimbursable OTC drugs which was published in May 2010 by the Greek Ministry of Public Health included the majority of standard eye care products, ending the reimbursement of the cost of these products by the Greek State. This naturally led value sales of eye care to decline significantly during 2011. While the declines recorded in value sales of eye care during 2010 reached 30% following the government action in May 2010, the category recovered somewhat during the...
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