New Market Study Published: Oral Care in Germany
German consumers increased their spending on oral care products in 2011, consequently, oral care saw a strong performance in value. The growth in current value was significantly higher than growth in volume, which reflects the trend that many consumers have started to seek better quality products. The increase in disposable incomes that many Germans saw in 2011 contributed to this behaviour, but it was also a consequence of the growing consumer awareness that buying good quality can be more...
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