Recently released market study: Hertz Corp, The in Travel and Tourism (World)
In 2011, Hertz maintained its second place in the car rental market, by introducing a number of innovative and convenient services, expanding non-airport locations and carrying out aggressive marketing and communication efforts. The company's main challenge going forward is to secure federal approval to acquire US-based Dollar Thrifty. Through this acquisition, Hertz is hoping to diversify its brand portfolio further and gain substantial market share.
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