New Market Study Published: Deodorants in Germany
After expectations in the industry had been high to attract consumers with natural products that contain less synthetic ingredients, these expectations have not been fulfilled. There is only a very tiny clientele that is ready to buy natural deodorants, and these consumers prefer to buy products from established domestic "green" brands, like Weleda, Melvita and Lavera, rather than natural brand extensions from international players. Such brand extensions, like Rexona Natural Minerals or Nivea...
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