Recently released market study: Nappies/Diapers/Pants in Colombia
During 2011 retail value sales increased by 13% and volume sales increased by 11%, faster in comparison to the volume CAGR 7% displayed during the period 2006-2011. The dynamism in the middle-priced segment, which might be estimated to account for 70%-80% of sales, along with the low price increases explained the excellent performance of nappies/diapers/pants.
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