Recently Released Market Study: RTD Coffee in Norway
RTD coffee in Norway was characterised by strong growth in off-trade volume and value terms in 2011. This was mainly due to the introduction of Starbucks Iced Latte by Arla Foods A/S Norge in February 2011. Another large player entered RTD coffee in 2010, Kaffehuset Friele AS. RTD coffee is a relatively new and small soft drinks category in Norway, compared to bottled water and carbonates. In 2011, off-trade sales increased by 43% in current value terms and 39% in...
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