Recently Released Market Study: Fast Food in Argentina
Fast food chains were under intense scrutiny from the health authorities, and other parties, which blame fast food for child obesity and related health problems. Consequently, McDonald's, through its Latin American operator, Arcos Dorados, lowered the number of calories in its Happy Meal offering, with the addition of fresh fruit, which will vary according to season. Also, all combinations will contain less than 600 calories. McDonald's created a new fries size, exclusively for children, with...
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