New Market Study Published: Colour Cosmetics in the Czech Republic
The trend towards natural beauty continued in the Czech Republic at the end of the review period. As natural appearance is trendy, women prefer fine, seemingly invisible make-up that underlines their features and does not look artificial. The accent is put on the face and especially emphasises eyes. Colour cosmetics products are used mainly by young and middle-aged women, whilst elderly Czech women use the make-up rather rarely.
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