Market Report, "Mobile Phones in South Africa", Published
In previous years, smartphones were only affordable to high-income consumers. However, during 2010 and 2011 smartphones gained momentum amongst the lower-income segments, which is mainly due to the drop in smartphone pricing. The smartphone is regarded as the latest in mobile technology and is becoming a must-have commodity for trendy younger consumers (16-30 years old). The bigger screen size makes it easier for users to browse the web and interact on social media sites whilst commuting and...
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