Small Businesses Have New Tool to Fight Google Dominance
To most people, a penguin is a cute little animal with feathers that look like a tuxedo. To small Internet marketing businesses, Penguin is the name of Google's algorithm update that smothered millions of small internet-based businesses. Prior to Penguin, web sites were rewarded with higher position in the Google search engine by having lots of backlinks from other web sites. Specifically, a site was rewarded if a lot of those links contained the targeted keyword as anchor text.
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