Market Report, "Consumer Health in Egypt", Published
There was a strong current value growth for overall consumer health during the review period. Growth was linked to emergence in the country's mid-income group and also to a growing focus on health and hygiene. A growing focus on hygiene encouraged many to trade up from unpackaged herbs to packaged consumer health. A growing focus on health meanwhile resulted in many consumers becoming more proactive in their approach to health, with this trend particularly boosting sales of vitamins and dietary...
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