"Sports and Energy Drinks in Bulgaria" Now Available at Fast Market Research
Volume growth of sports and energy drinks remains weak and in 2011 it was much slower than the review period's average. Sales remain low because of the high average unit price of such drinks, although these products are penetrating the market because they are fashionable and suit the lifestyle of 18-30-year-olds. Combining a can of energy drink with spirits is already very common in Bulgaria, and many consumers opt for doing that instead of combining RTDs and spirits or carbonates...
View full press release