"RTD Coffee in Pakistan" Now Available at Fast Market Research
RTD coffee is not produced, manufactured or distributed in Pakistan, instead it is imported on a private basis to supermarkets and hypermarkets. In a market where coffee generally is a new concept and slowly catching on, RTD coffee is a product that the market is not yet ready for. Consumers are still discovering instant coffee, fresh ground beans and other forms of coffee and cannot be expected to jump on to the RTD coffee bandwagon overnight.
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