Recently Released Market Study: Childrenswear in Spain
Childrenswear traditionally has a seasonal component. Thus, there is a significant increase in purchases made in September with the so-called "back to school" period and also during the Christmas season. In 2011, during these periods, sales were not as strong as usual. This was likely the result of different weather which was warmer than usual, leading parents to stagger their purchases more throughout the year.
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