"Sanitary Protection in Bulgaria" Now Available at Fast Market Research
With the economy still recovering from the crisis and consumers in general holding lower disposable incomes than prior to the economic crisis, pricing is still a very important factor. Bulgaria had an inflation rate of only 2% at the end of 2011. This is reflected in the unit price decline of 2% in constant value terms for sanitary protection excluding intimate wipes, which limited the performance of the category as a whole.
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