New Market Study Published: Fee-Based Banking in the UK: Sizing the Market Opportunity
With the viability of the free-if-in-credit model under threat, banks need to increase their focus on the fee-based banking market. Creating more direct revenue streams from current accounts will be vital to banks, especially given the onus on cost control. Fee paying accounts not only generate higher revenue but can also lead to greater customer engagement, cross-selling, and differentiation.
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