Sports and Energy Drinks in Saudi Arabia - New Market Research Report
With total volume growth of 8% and total current value growth of 9% in 2011, compared to similar CAGRs over the review period, the growth of sports and energy drinks has remained fairly consistent. This illustrates the fact that although demand remains strong, consumers are still in the process of overcoming the negative sentiment attached to these products, particularly as there is a wealth of information available on the internet. However, investment in marketing activities, for example from...
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