Dishwashing in Indonesia - New Market Research Report
Although a large portion of Indonesian households, primarily middle to lower income consumers, continued to use cream detergents for dishwashing as well as laundry care and other cleaning purposes, there was a growing shift to hand dishwashing liquid products. This was particularly true for middle to upper income consumers. Furthermore, to cater to the low income segment, small to medium manufacturers attempted to produce economy dishwashing liquid products. These manufacturers also catered to...
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