New Market Study: "The Insurance Industry in Thailand, Key Trends and Opportunities to 2016"
The Thai insurance market has recorded an impressive growth during the review period (2007-2011). Government promotional measures (such as a first-time buyer program for homes and cars), improvement in sales channels (such as the growth of telemarketing) and increased awareness for insurance products supported this growth. A rise in foreign investments in the industry over the years has increased competition in the market. There has also been a significant rise in new product offerings such as micro insurance being developed...
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