Market Report, "Laundry Care in Bulgaria", Published
Concentrated forms of detergents have been gaining ground, with concentrated powder detergents' value sales growing by 9% and those of concentrated liquid detergents increasing by 5% in 2011. At the same time, standard powder detergents saw a value sales decline of 10% in 2011. Practically all manufacturers are focusing their efforts on concentrated formats and it is expected that this trend will continue over the forecast period.
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