Sets/Kits in Denmark - New Market Report Now Available
Sets/kits had value growth of 3% in 2011 to reach DKr119 million. Sales were driven by consumers looking for good value choosing sets/kits, as these competitively-priced products offered consumers a way to save money, or at least gain an extra product in addition to the original product. Frequent new product launches also stimulated growth. A large number of new sets/kits were launched with attractive packaging that attracted consumer interest. A small average unit price increase also benefited...
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