Hair Care in Denmark - New Market Report Now Available
Hair care had value growth of 2% to reach DKr2.5 billion in 2011. Growth was driven by shampoos and conditioners, which had growth of 3% and 2% respectively. Hair care in Denmark was mature in 2011 and was characterised by strong competition on pricing and marketing. Competition was especially strong due to increasingly popular discounts offered by manufacturers to increase brand awareness and boost volume sales. In addition, frequent new product launches intensified the competition for sales...
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