New Market Study Published: Sweet and Savoury Snacks in Poland
The trend of growth in sweet and savoury snacks continued in 2012 as the category achieved growth of 2% in both retail volume and current retail value terms. The growth of the category was attributable to the European Championship of Football Euro 2012 and the Olympic Games in London in summer 2012, which many Polish consumers watched on TV. Demand for sweet and savoury snacks increased as consumers chose to consume these products while watching the various sporting events.
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