Market Report, "Vitamins and Dietary Supplements in Egypt", Published
There was a growing interest in health and wellness in Egypt during the review period, with urban mid- and high-income consumers in particular becoming more proactive in improving their health. This trend was particularly strong among women. Consumers became increasingly aware of nutrients such as vitamin B and calcium thanks to media coverage and word-of-mouth recommendations, with many of those who began to take vitamins and dietary supplements urging their friends and family to do likewise.
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