New Market Study, "Breakfast Cereals in Venezuela", Has Been Published
Over 2012, breakfast cereals continued to show a slowdown trend in consumption; nonetheless, the drop in volume sales was less pronounced than that of 2011. In the context of product shortages, high inflation rates and contraction of purchasing power, Venezuelans are becoming more rational consumers, sensitive to product offerings and able to replace products and brands. Breakfast cereals face strong competition from corn flour arepas, a price-regulated item that is very traditional in all...
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