Spectacles in China - New Market Report
Spectacles is known as a highly profitable industry with high mark ups, where the retail price is on average 200% higher than the manufacturing cost, and sometimes even higher. This means there is huge variation in retail prices. Prices are currently showing polarisation between low-end spectacles targeted at low income consumers, and high-end spectacles. Recent years witnessed the opening of a number of low cost spectacle stores that performed extremely well, such as Sanye Spectacles Town in...
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