New Market Report Now Available: Ready Meals in Venezuela
The growth in current retail value sales of ready meals in 2012 has been driven by high price increases as a result of import policies that restrict the purchase of foreign currency at preferential rates and the fact that most products in ready meals are non-necessity products thus pricing is not regulated by the government. Furthermore, the majority of Venezuelan consumers are low-to-middle income consumers with fairly low purchasing power. In 2011, according to trade sources, the poverty...
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