New Market Research Report: Incontinence in Iran
Incontinence products have a very low base in Iran and per capita consumption is still extremely low. The category only emerged in Iran as recently as 2007, when limited volumes of imports entered country. Awareness about these products was extremely low at the beginning, but when they became available -especially in chemist/pharmacist channel - word of mouth acted as a very strong tool to attract consumer attention and thus generated demand. Strong performance of imported incontinence made key...
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