Women's Outerwear in Turkey - New Market Report
Since the end of the recession which occurred between 2008 and 2010, women's outerwear recorded positive volume and current value growth. The category recorded average growth rates of 2% in volume terms and 4% in current value terms for two successive years in 2010 and 2011, in the face of the recovering economy, which not only helped to increase consumer confidence in general but it also assured many working women that they would keep their jobs in the future.
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