Functionality, Naturalness and Stevia Key to Developing Beverages to Fit Today's Trends - New Study Released
Low calorie content is key to healthy beverages, but consumers are demanding more. Innovation is driven by naturally healthy and functional beverages. Consumers are turning away from artificial ingredients to more natural products, and demand for products which offer added value is increasing. As education about efficacious ingredients rises, claims should be harnessed for greater opportunities. This report looks at the potential for success of healthy drinks, and where further prospects may lie...
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