New Market Study, "Chilled Processed Food in Sweden", Has Been Published
Swedish demand for chilled processed meat is very stable, with major fluctuations in value or volume sales being unusual. However, the share of locally produced meat is increasing steadily thanks to a higher number of brands from small manufacturers being carried in local retail outlets. The two main reasons for choosing local or regional producers, according to a study carried out by Coop Sverige, were firstly supporting local producers and secondly reducing emissions from transport. According...
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