Calming and Sleeping in the United Arab Emirates - New Market Study Published
Calming and sleeping faced strengthening competition from Rx medicines towards the end of the review period. Only a handful of brands are available within OTC calming and sleeping, while well-known Rx alternatives such as Xanax and Librax are widely available under-the-counter from chemists/pharmacies. As the country's economic situation improved in 2011, many consumers traded up from OTC to Rx products, viewing the latter as offering greater efficacy.
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