Recently Released Market Study: Mixed Retailers in Chile
Since 2010, Chilean retailing faced increasing concentration, being shared by Cencosud, Falabella, Wal-Mart, SMU and Ripley. As a consequence, several marketing strategies were designed in order to differentiate from the competitors and attract new consumers. The latest strategy adopted by competitors is address their consumers by providing an omni-channel experience, which means to deliver the best purchasing experience across all of a company's distribution channels. Thus, retailers heavily...
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