Breakfast Cereals in Japan: New Research Report Available at Fast Market Research
Like many other packaged food categories, breakfast cereals benefited from the trend that saw Japanese consumers stock up on so-called emergency goods in the aftermath of the March 2011 earthquake and tsunami. Consumers saw breakfast cereals as a convenient and practical choice for emergency situations not only due to their long storage lives, but also because they can be stored at room temperature, are ready to eat and rich in nutritional ingredients. In 2012, the trend of stocking up on...
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