Author of Definitive Media Book Claims Billions Are Wasted in Inefficient Media Buys Due to Ignorance of Many Advertising Media Decision Makers
While hundreds of advertising and media books exist, few if any place their focus on marketing driven, integrated, and cost effective media planning and buying. Most are stuck in the past with trends and practices that were last year’s digital t-shirt. However, Media professional and academic, Ronald Geskey, gives the subject the attention it deserves and has garnered a solid reputation for his invaluable wisdom. With his first book heralded as the most complete, up to date and accessible media...
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