New Market Study, "Homeshopping in Venezuela", Has Been Published
Homeshopping remained underdeveloped in Venezuela. Low company activity and strong competition from direct sellers are two key factors behind the small channel size. Direct selling is very popular among low and lower middle-income groups who find it highly convenient with plenty of good offers. Direct sellers reach most of the population due to extensive distribution networks and embrace various product ranges such as beauty and personal care, consumer healthcare, personal goods, apparel,...
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