Just Released: "Zynga, Inc.: A Change of Strategy for Troubled Former Social Network Gaming Star"
Free-to-play games have appeared as the internet has become common in homes. Social network websites have fuelled their growth. In July 2007, Zynga was launched, purchasing Draw Something game developer OMGPOP in March 2012, six months later the company was forced to write off half its investment. Zynga experienced significant growth in the mobile platform market, and launched its own website.
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