Recent Study: Small Cooking Appliances in Greece
Small cooking appliances is among the most resilient categories for 2012. On the one hand, small cooking appliances include necessity, low-ticket products with short replacement cycles, thus appealing more than any major appliances to financially-strapped consumers. Moreover, as Greeks stay at home more due to the recession, cocooning and cooking -also boosted by the blooming TV-chef show culture- become factors that make the category hold up relatively well amidst this steep recession.
View full press release