New Market Research Report: Smoking Tobacco in the United Kingdom
Traditionally, smoking tobacco was a niche area of tobacco, targeting pipe smokers and offering RYO tobacco as a cheap format for low-income consumers. However, demand for RYO tobacco was boosted by the economic downturn in the middle of the review period. As disposable income levels declined and taxation on cigarettes increased, consumers from all income groups began to embrace RYO tobacco as a more affordable alternative.
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